BeCause secures $1.9M investment for sustainability data play

BeCause secures $1.9M investment for sustainability data play

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Sustainability technology startup BeCause Solutions has landed $1.9 million in seed funding.

The investment in the Denmark-based company was jointly led by Ugly Duckling Ventures and Superangel.io.

The funding, which comes on top of $450,000 in angel investment announced earlier this year, will be put towards further growth.

BeCause helps hotels and travel brands reduce the cost of managing sustainability data via its artificial intelligence-powered platform.

Andreas Green Rasmussen, general partner at Ugly Duckling, said, “We’re very excited about BeCause’s ability to improve sustainability data collection and reporting for the hospitality and travel industries. It’s a massive addressable market, which thus far has lacked a purpose-built solution with the analytical capabilities to help players supercharge their positive impact on the people, planet and profits.”

Kart Siilats, venture partner at Superangel.io, added, “We came in as a co-lead on this fundraising because we believe in the power of BeCause to increase certified sustainability and decrease greenwashing in the accommodation sector. We are also very impressed by how fast the team has built a product that some of the world’s biggest brands are comfortable using.”

BeCause recently signed partnerships for its data solution with Booking.com and easyJet. Frederik Steensgaard, co-founder and CEO of BeCause, said, “Though we are just beginning our journey, the fact that we have signed some of the biggest names in travel and are more than anything preoccupied with handling non-stop demand reflects the pressing need for a solution like BeCause.”

He added that the funding will also enable the startup to address demand from other segments of the travel industry, including corporate travel and destinations.

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