ITB Berlin: A strong focus on travel technology

ITB Berlin: A strong focus on travel technology

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Under
the new theme of “Take travel technology to the next level. Together,”
the world’s leading travel trade show, ITB Berlin, is giving innovative travel technology
solutions their biggest platform to date. 

More than in almost any other sector, change and innovation have always been the tourism industry’s driving forces – so it is no coincidence that from March 5-7 at ITB Berlin 2024, the Travel Technology segment again occupies a standout role.

The popular eTravel Stage will again be a magnet with an impressive program of panels, keynote speeches and lectures, while providers from more than 30 countries will present their forward-looking products and ideas in a total of five halls. View a complete list here.

A wide-ranging program on the eTravel Stage
in Hall 6.1., which this year features the new AI and Digital Destination theme
tracks, plus more audience space, rounds off the many events.

Here are some highlights of ITB Orange Stage
in hall 7.1a:

  • Join Charuta Fadnis, senior vice president of
    research at Phocuswright, and Glenn Fogel, CEO of Booking
    Holdings, in their fireside chat on leadership, innovation and the future of
    travel, March 5 at 11:25 a.m.
  • Be
    part of the ITB Travel Technology Startup Pitches to find out where the
    innovation is. Panelists Bastian Böckenhüser, founder and CEO of Travelcircus,
    Suzanna Chiu, head of Amadeus Ventures, and Rolf Schrömgens, founder of
    Brafe.space, meet exciting startups on March 6 at 4:40 p.m.
  • Don’t
    miss the Session on Technology for Sustainable Tourism Innovation
    when Dr.
    Xavier Font, professor
    at the University of Surrey, meets leading travel technology companies to
    discuss if innovative technological interventions can help the tourism industry can
    embrace sustainable practices. That’s on March 7 at 3:15 p.m.

View
the entire convention
program
and get your tickets now.
 

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