Advertising to churn out major revenue, drive growth of online video

YouTube remains by far the largest (over-the-top) OTT player in the Asia-Pacific (Apac) region with $8.1 billion in revenue in 2023. The second is ByteDance, the company that owns TikTok. Netflix is half of YouTube’s size at $4 billion. Together, the top 12 OTTs in Apac account for 75 per cent of total online video revenue in the region. The market is clearly moving to advertising with 51 per cent of online video revenue coming from ads. This is projected to grow to 54 per cent by 2028.

 

Add up television and other formats and the Apac video business grew

First Published: Jan 04 2024 | 11:44 PM IST